Study Finds Round Numbers Are Strong Motivators

Study Finds Round Numbers Are Strong Motivators — There’s a much greater chance that U.S. high school students will retake the SAT if they score just below a round number (such as 1200) than if they score just above it, a new study suggests.

Researchers analyzed a set of SAT scores from 1994 to 2001 and found gaps just below 1000, 1100, 1200 and so on. This indicates that students who got those scores were more likely to retake the test and have their score below a round number replaced by another score, according to the authors.

The study, published in the journal Psychological Science, shows that round numbers are strong motivators.

The change in SAT scores probably didn’t make a big difference in the students‘ lives, noted Uri Simonsohn of the University of Pennsylvania. He’s concerned that students who score just under a round number might be wasting their time retaking the SAT to achieve a pointless goal rather than doing something more productive.

In an experiment, Simonsohn and colleague Devin Pope, of the University of Chicago, found that people who imagined running laps were more likely to say they’d do another lap if they had completed 19 rather than 20.

The findings show that round numbers have a strong effect and that people will take major action to reach round number-related goals, the researchers said. (HealthDay News)

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It was Not Left by An UFO

It was Not Left by An UFO – Thousands of curious onlookers are flocking to central Indonesia to look at a “crop circle” in a rice field following rumors it was formed by a UFO.

Though clearly sculptured by humans — it looks like an intricately designed flower — the 70-meter-wide (70-yard-wide) circle has drawn so much attention that police have blocked off the area with yellow tape.

A unique “crop circle”, popularly believed to be the footprint of an unidentified flying object (UFO) was discovered in Rejosari village, Jogotirto, Berbah subdistrict, Sleman district, Yogyakarta province, on Jan. 23, 2011

Villagers have started charging entrance fees. Guntur Purwanto, chief of Jogotirto village in Sleman district, said the circle appeared in the middle of the green rice paddies over the weekend.

Among those turning out Tuesday and offering opinions were officials from Indonesia’s space agency, well-respected astronomers and nuclear agency officials. All agree it was not left by an UFO.

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Kardashian sisters continue to draw high TV ratings

Kardashian sisters continue to draw high TV ratings – The premiere of U.S. cable network E!’s reality series “Kourtney & Kim Take New York” was the most-watched opener of the series to date.

Drawing 3 million viewers Sunday night at 10 p.m., the premiere was up compared with the Season 2 debut of “Kourtney & Khloe Take Miami,” which drew 2.6 million last year.

In the women 18-34 demo, “Kourtney & Kim Take New York” attracted 1.2 million viewers, up 27% from the Miami series, making it the series’ most-watched in that category. In the key 18-49 demo, the opener snagged a 1.95 rating.

E! considers the first two seasons of “Kourtney & Khloe Take Miami” as part of the series, but not “Keeping Up With the Kardashians.” – The second season premiere of “Holly’s World” followed at 10:30 p.m., luring more than 2 million viewers, outdrawing last season’s premiere. ( Reuters )

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